Business was not in Sara Yirgas vocabulary as she considered herself a social worker and aimed to grow in the professional world of NGOs and the UN since her career started at a very young age. However, she remembers having some brilliant and creative business ideas that could really benefit the community and make some money. Sara would very often share them with those she thought were the right people to implement them.

After a very successful career/employed life of over 10 years, Sara decided to quit her well paying job at the World Bank to join the business world with her husband. Though Rocky and very challenging at first, Ya Mart Center gained good reputation for its family friendly service and the reasonable price it offers to its customers. It was very difficult for Sara and her husband to stay in the retail business that was neither satisfying nor encouraging. Thus, they came up with a new business model based on the good will from YA Mart Center. Ya Coffee was born with the aim to promote Ethiopian Coffee at its best.